RINEHART MARKETING
Taking your vision and making it reality
ARE YOU A SMALL BUSINESS OWNER OR INDEPENDENT PROFESSIONAL
Needing marketing help?
Feeling overwhelmed with your marketing tasks?
Struggling to get your vision off the ground?
Looking for some part-time marketing support?
Confused by the varied aspects of digital marketing & its related technology & looking for advice?
Need a marketing project or website completed or a website refresh?
Perhaps I can assist.
I love using technology to solve business problems, bringing order out of chaos, and seeing others’ visions become reality. I get excited about the HOW of things, the strategies and the tactics that can be deployed to solve a particular problem or meet a particular objective.
I also care deeply about local communities thriving. When small businesses thrive, the local economy is stimulated, the environmental impact is reduced because products and services are accessible nearby, and more dollars are available to support local nonprofits.
I believe strongly in collaboration - that we all have something to learn from each other, and we each have unique skills and experiences that make us great at what we do. And no one can do absolutely everything, even though small business owners and independent professionals often try to do it all! They need a team of cost-effective, outsourced experts - accountants, lawyers, and marketers - at the ready who can free them to focus on what they do best: delivering products & services to THEIR clients.
Why I’m here.
My mission is to free local small businesses & independent professionals to focus on serving their clients by easing their marketing load with outsourced marketing & project management services.
I want to see local small businesses - especially the very small ones with 5 employees or less - thrive by helping them establish, sustain & deepen their connections with their clients in a profitable or cost-effective way.
We know small businesses have constrained resources. We specialize in finding cost-effective marketing strategies and tactics - ones that are measurable and scalable, with high ROI - that work for you and your budget.
I’M KRISTI RINEHART
Your Versatile Marketing Professional
I am a highly productive and efficient marketing project manager, with a desire to make a positive impact on your business objectives. With over 20 years of diverse marketing experience in B2B, B2C and nonprofit environments, I enjoy coming alongside small businesses & solo entrepreneurs to provide marketing expertise and ongoing marketing services that make a difference to their bottom line and/or bring key projects to completion.
I consider myself a versatile marketing asset on your team that can serve as a part-time outsourced marketing director or project manager on a monthly retainer. I am also available for hire on a project basis.
So let me ask a few questions.
Is your business…
Located in the Pacific Northwest or Inland Northwest? We are located in Coeur d’Alene, ID and often like to travel to client sites to help with content creation.
A profitable, independently-owned business with less than $2M in annual sales or fewer than 10 employees?
Present and engaged in your local community?
Mission- or values-driven?
If the answer is generally yes, then you are our ideal client! If your business primarily serves or is led by women, even better.
Let’s take a journey together.
I will take time to understand your needs, your business, your market, and the way you currently relate to and communicate with your clients prior to presenting you with a proposal. All of my new engagements go through a review of these three key areas:
Your Branding Essentials
Digital Presence - SEO & CRO
Ongoing Marketing Services to Get, Keep & Grow your Clients
You can read more about these service areas below.
Our Services
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Branding Essentials
To get the most out of your marketing efforts, a clear and cohesive brand strategy is essential. We’ll assess what you have in place and refine or build out your brand strategy and brand identity assets, if needed. A strong branding foundation ensures all future content and marketing efforts are aligned and effective.
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Digital Presence
To get found online, your website needs strong onsite SEO (targeting the right keywords and topics) and offsite SEO (building trust). Once visitors arrive, Conversion Rate Optimization (CRO) ensures they take the next step. We’ll identify gaps and explore how our website and business listing services can help.
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Ongoing Marketing
If you’re looking for ongoing marketing support, we’ll start by reviewing customer relationships “funnel” and discuss how various marketing strategies and tactics help clients discover, connect with, and stay engaged with your business. Then we’ll work together to map out the right approach for you, while keeping your budget and goals in focus.
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Project Work
We can help with short-term marketing projects, whether it’s managing a specific seasonal campaign, launching a partner program, or performing a website or branding audit and offering recommendations. We love helping small businesses tackle their marketing to-do list!
Rinehart Marketing Values
We are question-askers to get clarity of purpose & objectives. We keep objectives clearly in view throughout the project.
Focus
As we ask questions, together we learn. We assume we are a team working together toward a common goal.
Collaboration
It’s important for us to feel a connection to our clients. We want to create working relationships that bring us mutual joy, fun and fulfillment!
Connection
We can’t help giving our whole effort to a task. We have high personal standards and take pride in our quality of work.
Excellence
We are process & systems thinkers, and look for ways to do things smarter over time. We regularly ask, ‘What difference will this effort make?’
Efficiency
As lifelong learners with growth mindsets, we will look for ways to try something new that can be measured and see what can be learned.
Experimentation over perfection
We love looking for ways we can serve our clients while doing good, and making a difference in the world. We are particularly passionate about supporting and elevating women-led businesses and ones that primarily serve women.
Social good
Services
Brand strategy & brand identity development
Social media marketing
Marketing automation, systems and database management
Email marketing and campaign management
Project management
Content creation & marketing
Reputation management
Website development & maintenance
Editorial management
Graphic design and production
Messaging, business copywriting and editing
Team facilitation
Market research, survey development and analysis
CRM
Local SEO & business listings support
Coaching
Software & Systems Experience
Microsoft Office 365
Google Drive / Google Apps
Squarespace / Wix / Godaddy Web builder
Adobe Creative Cloud: InDesign · Photoshop · Illustrator
Later, Buffer & HootSuite
MailChimp & Constant Contact
Google Analytics / Search Console
Little Green Light (donor mgmt)
SurveyMonkey
Hotjar & Zapier
QuickBooks
HubSpot & SalesForce
GoToMeeting / GoToWebinar
Recent Testimonials
“We are grateful for Kristi’s continued dedication to the success of Sierra Homes and highly recommend her marketing services!”
Dan and Kelly Finkbeiner
Sierra Homes PNW • Issaquah, WA
“Kristi was unwavering in her commitment and unparalleled in her execution of bringing our vision to reality. We’re grateful she is there to support the ‘little guys.’”
Tom & Tori Dabasinskas
Mirador Retreats • Issaquah, WA
On the Blog
Reviews
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