Ongoing Marketing

Get, Keep & Grow your Clients

If you’re looking for ongoing marketing support, our consultation will include a discussion of the customer relationships “funnel.” Understanding this will help you see how various marketing strategies and tactics can work to establish, sustain, and deepen your connections with your clients. The outcome of that conversation, combined with how much you are able to invest in marketing, will inform what we recommend going forward. Core elements will likely include website enhancements, content marketing, email marketing, social media marketing, local SEO, and reputation management.

Once we are working together, we will meet regularly to review results, discuss what’s working and what’s not, make the needed adjustments, and outline rolling quarterly plans.

Our Ongoing Marketing services can include the following:

Content Creation & Management

  • Writing blog articles that establish thought leadership and improve SEO.

  • Crafting social media content that reflects your brand voice and resonates with your audience.

  • Repurposing content to use across multiple platforms for maximum reach.

Email Marketing Campaigns

  • Designing emails that keep your audience informed and engaged.

  • Segmenting email lists to send targeted messages to different customer groups.

  • Setting up automated email journeys for nurturing leads and driving conversions.

Social Media Management

  • Developing a content calendar for consistent and strategic social media posting.

  • Engaging with followers and partners through comments, messages, and community building.

  • Building collaborations with like-minded businesses targeting a similar audience.

  • Tracking social media performance and adjusting strategies as needed.

Reputation Management

  • Monitoring and responding to online reviews on Google, Yelp, and other platforms.

  • Inviting satisfied customers to leave positive reviews to boost credibility.

  • Addressing negative reviews professionally and proactively to protect your brand image.

Marketing Analytics & Performance Tracking

  • Setting up and monitoring key performance indicators for marketing efforts.

  • Providing insights and reports on website traffic, SEO, and campaign effectiveness.

  • Adjusting marketing strategies based on data to improve results.

Join our email family!

Get marketing tips and tools for very small businesses delivered to your inbox … about once a quarter 😅

We respect your privacy. View our policy.

Let’s connect.

We would love to find out what your marketing needs are and see if we can help!