Team
Kristi Rinehart
FOUNDER & PRINCIPAL
I started Rinehart Marketing in 2017 initially to provide website development services for a couple of nonprofits. I quickly discovered that creating websites were ideal projects for me because they require an understanding of marketing fundamentals and represent a confluence of branding, messaging, visual design and technology.
While I love all things marketing (and especially website creation), I am particularly passionate about identifying and leveraging technology to solve marketing problems and developing processes and systems to improve efficiency, eliminate errors, and increase ROI. I also love helping clients gain CLARITY about who they are, what they offer the marketplace, why, and to whom.
I discovered my love for process improvement while at Stanford where I completed a bachelor’s degree in Industrial Engineering. My early career work as a software engineer honed that passion for finding the most efficient - and elegant - solution to each engineering puzzle. I eventually moved into marketing, where I have felt most at home ever since.
My early marketing experience focused on program development, demand generation, internet and direct marketing in the B2B - business-to-business - space. After moving from the Bay Area to Coeur d’Alene, ID, I worked part-time for a nonprofit while raising my children. It was during this season that I cultivated my skills and experience in graphic design, donor development, and event and database management. Prior to starting Rinehart Marketing in 2017, I worked for a regional media & marketing agency supporting B2C - business-to-consumer - clients.
Strengthsfinder Themes
My Strengthsfinder® themes make me ideally suited for project management, working collaboratively with clients and vendors to find optimal solutions that meet objectives on time and within budget.
Focus
“Where are we headed?”
Includer
“Stretch the circle wider”
Belief
“I have core values that are enduring”
Activator
“When can we start?”
Learner
“I love to learn”
Myers-Briggs Personality Type
Extraversion – iNtuition – Thinking – Judging
Cara Switzer
BRAND DESIGNER & MARKETING SPECIALIST
I grew up in the Coeur d’Alene area, where I still live with my high school sweetheart, two daughters, and dog, Bingley. I’ve always been fascinated by design, interactions between people, and creating social good, and I view my position as Marketing Specialist with Rinehart Marketing as a delightful convergence of these interests.
With my bachelor's degree in Sociology from Whitworth University as a foundation, I began learning marketing from scratch when I started my own Etsy business while my kids were babies. At the same time, I was also teaching myself pen-and-ink calligraphy and graphic design. Eventually I decided to continue my education in the fields of both marketing and graphic design, and shortly after, joined Rinehart Marketing, armed with a Graphic Design Certification from the California Institute of the Arts.
I love supporting small businesses and nonprofit organizations by assisting with their marketing and design needs. Contributing to their success is truly rewarding. I love helping them communicate their story and values clearly and authentically, to create a real connection with their customers. While I am passionate about great design and its role in brand storytelling, I get equally excited about streamlining systems and leveraging technology to achieve maximum results for our clients.
Strengthsfinder Themes
My Strengthsfinder® themes make me ideally suited for understanding what others need and helping them achieve their goals, while continually exploring new ideas and finding ways to improve.
Harmony
“I look for common ground”
Learner
“I love to learn”
Positivity
“I have contagious enthusiasm”
Relator
“I love working hard with friends to achieve a goal”
Belief
“I have core values that are enduring”
Myers-Briggs Personality Type
Introversion – iNtuition – Feeling – Perceiving
Let’s connect.
We would love to find out what your marketing needs are and see if we can help!