One of the core portions of our brand strategy work with small business clients is walking them through a number of exercises to help them distinguish their brand. In this article, learn how keyword and search results research help small businesses refine brand strategy, stand out from competitors, and reach the right clients.

You’re a small business owner and you’ve decided you need to do some marketing. Embarking on your marketing journey as a small business requires a solid plan and clear direction. Before you blaze your marketing trail, though, it’s important to get oriented and check that you have what you need for the trek.