You’ve completed a review of the essentials for your journey (see part 1). Now, whether you are getting ready to launch your business, or you have been in business awhile, you want to be clear about your business objectives, and then move into prioritizing your route.

You’re a small business owner and you’ve decided you need to do some marketing. Embarking on your marketing journey as a small business requires a solid plan and clear direction. Before you blaze your marketing trail, though, it’s important to get oriented and check that you have what you need for the trek.

In the fast-paced world of small business, navigating the intricate web of technology can often feel like an overwhelming task. From managing finances to maintaining a digital presence, the demands of technology can leave even the most seasoned entrepreneurs feeling lost. Finding a sense of "Tech Zen" is not an impossible feat, however.

When running a small business, we have to make decisions about what tasks to do ourselves, and what tasks can be outsourced to others. But it can be tricky to determine when it makes sense to keep something in-house, and when it’s more effective to outsource. It requires a careful assessment of the pros and cons, and the current and anticipated needs of your business.